But if you’re like most of us and you’re not a fan of these Default styles, you might want to go with the third option: design and code your own Dark Mode theme. There are quite a few email clients that will automatically force their default Dark Mode onto your email if you don’t do anything at all. Or alternatively, you can use an off-white like #fffffe instead. Secondly, if you accidentally leave Dark Mode tags in your template, Apple Mail / iPhone / iPad will auto-convert any instance of pure white #ffffff to dark gray unless you override it with your custom Dark Mode styles. There are a few exceptions though: First, plain text emails do trigger the application of a Dark Mode theme, and the minimum code that blocks Dark Mode from applying to a plain text email is a 2×1 image-this is to ensure that you can include a 1×1 tracking pixel while retaining a “plain text” feel. Here’s a list of those clients:Ĭheck out this email example in Apple Mail: The design of the email stays exactly the same, no matter if you view it in the dark or light email client UI: Certain email clients will always render your Light Mode designs by default (unless you specifically add code to trigger Dark Mode, which I’ll discuss later).
Whether the app is set to Light or Dark Mode, your email will look exactly the same. Some email clients let you change their UI to Dark Mode, but that doesn’t have any impact on how your HTML email is rendered. Let’s look at them one by one (or jump straight to the Dark Mode Email Client Support Chart). How are clients applying Dark Mode to my emails?Īt the moment, there appear to be three fundamentally different types of color schemes that email clients use to apply Dark Mode to emails. With Dark Mode popularity growing, it’s no surprise that it’s coming to the inbox, too. They may simply have a preference for darker interfaces.It can improve content legibility and can make it easier for some users to consume content on desktop and mobile.It reduces screen brightness, saving your battery life.Light text on a dark background is much better for minimizing eye strain, especially in low-light situations. From Apple’s OS to apps like Twitter, Slack, or Facebook Messenger, most popular operating systems and apps now allow users to switch to Dark Mode.ĭark Mode is a hot topic-and for good reason. What is Dark Mode? A darker color palette for low-light or nighttime environmentsĭark Mode is a reversed color scheme that uses light-colored typography, UI elements, and iconography on dark backgrounds-and it’s one of the hottest digital design trends in recent years. Ready to dive in? Let’s recap the basics first. 3 ways Dark Mode settings impact email design.What Dark Mode is and why people use it.There’s no denying Dark Mode is taking over the inbox-and making sure emails look great in this reading environment is the new big challenge for email marketers.ĭark Mode is taking over the inbox-and making sure emails look great in this reading environment is the new big challenge for email marketers. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. In 2018, Apple added Dark Mode to its desktop email client. The tech industry is buzzing with these two words, and email marketing is no exception. Enterprise Plan Boost collaboration and drive resultsĭark Mode.
GMAIL DESKTOP DARK MODE PLUS
Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes.You can change this setting in Desktop & Screen Saver preferences. If you turn on Dark Mode while using Dynamic Desktop, the desktop may change to the dark still image. (Requires macOS Mojave 10.14.2 or later.)ĭynamic Desktop. To use a light background for documents while Dark Mode is turned on, click View in the menu bar in TextEdit, then deselect Use Dark Background for Windows. If the website doesn't support Dark Mode, you can use Safari Reader to read articles in Dark Mode. When you use Dark Mode, Safari automatically shows a website in Dark Mode if the website has been designed to support it. To use a light background for notes while Dark Mode is turned on, open Notes and choose Notes > Preferences, then deselect “Use dark backgrounds for note content.” To use a light background for maps while Dark Mode is turned on, open Maps and choose Maps > Preferences, then select ”Always use light map appearance.” In earlier versions of macOS, click View in the menu bar in Maps, then deselect Use Dark Map.
To use a light background for email messages while Dark Mode is turned on, open Mail and choose Mail > Preferences, then click the Viewing tab and deselect “Use dark backgrounds for messages.” Some apps and features have special Dark Mode settings or behaviors.
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